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Just lately GM has been placing numerous effort into its advertising and marketing campaign for Chevrolet Motors. On this past GM has had weak advertising methods with regards to Chevy, however, now GM is able to make a change. The new advertising strategy of Chevy is attempting to use the theme of American identification to attraction to the customer. As an example the struggles that the Chevy’s marketing has encountered, one can have a look at the how Chevy has fired and replaced three advertising and marketing chiefs in that final two years. In addition Chevy has let go of its ties with Campbell -Ewald, a advertising and marketing agency. This was an enormous step as the two corporations ended their ninety one year relationship. To begin, the new advertising and marketing chief, Joel Ewanick, has claimed that GM is now spending 70% of its ad funds on Chevy and will enhance its whole spending by three% to 5%.
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